Course: Strategic marketing

Assignment: Strategic Marketing Project

Company: Jerusalem Pharmaceuticals

Needed:-

1. segmentation 1.1 Consumer Behavior

1.2 Consumer Segmentation Criteria

1.3 internal analysis

1.3.1 Organizational Competences vs. Organizational Assets

1.3.2 Internal Marketing Audit

1.3.3 Innovation Audit

- Product Innovation - Marketing Innovation

1.3.4 Auditing tools The BCGs Growth Share Matrix