Coursework 1: This assignment requires you to

(1) Introduction

Provide a brief introduction about your selected company's profile. (Founder/History/types of products or service/mission/visions/values statement)

2) Strategies Analysis

Examine the selected company's internal environment (internal analysis) and external environment (an external analysis).

3) Strategies Formulation

Analyze the THREE (3) Levels of Strategy for your selected company and determine how these levels of strategy to the long-term success of the firm. Justify your opinion.

4) Strategies Implementation

Propose FOUR (4) strategies that you think the company can implement in order to overcome their weakness or threats and fully utilize their strengths or opportunities.

Guidelines for completing the assignment

3000 words

Marking Rubric for Assignment