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2. What is Licensing? How this strategy will help Nokia in capturing back the market? Do you think Nokia could have think something else
2. What is Licensing? How this strategy will help Nokia in capturing back the market? Do you think Nokia could have think something else rather than selling itself to Microsoft? Give reasons to support your answer.
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Licensing is a business strategy wherein a company the licensor grants another company the licensee the right to use its intellectual property such as patents trademarks copyrights or trade secrets in ...Get Instant Access to Expert-Tailored Solutions
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Authors: O. C. Ferrell, John Fraedrich, Linda Ferrell
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1439042233, 978-1439042236
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