HOT TOPIC ASSIGNMENT - SPORTS EVENT MARKETING GROUP 2 1. Definition of sports event marketing. Description 2. 1 case in Canada 3. One global advertising industry case 4. Impact on advertisers 5. Conclusion 1. Diana; 2. Arya; 3&4 Peter and Suin; 5. Sulaman Next meeting - Sunday at 11 am. (Nov.13th) November 20 - finished our research and started working on the PowerPoint presentation. November 27 - finished presentation and started to train. 1. Definition of sports event marketing. Description. Diana. Sports event marketing is the type of marketing, where the popularity of sports events is used for a product or service promotion. The concept is based on gathering a large number of the expected target audiences together and advertising a certain good to them in exchange for sponsoring the particular event. This process can also cover online live-streaming events or recorded events. In order to to create this type of promotion, it needs to have engaging content, which will direct the attention of desired target audience to the event (football Championnat, basketball game, etc). To meet marketing objectives, the right and clear message of the ad needs to be created. It is a crucial step because sports event marketing is not only time-consuming but an expansive marketing strategy. So we won't waste the time, money, and energy we need to form a precise message, that will be easy to understand. The principle is to contribute to the sponsorship of the event to be able to place your ad. A strong brand partnership is a significant factor that needs to be considered while creating the promotion. Big brands tend to rely on each other to have more profit from the event. The advantage of sports marketing is the creation of a favorable brand image for a product that meets consumers' gradual and healthy appetites. Due to its high level of credibility, consumers are drawn to this type of brand image, which in turn makes it very appealing to them. Digital technology is advancing quickly in the world of sports at the moment, allowing for new channels of fan engagement.