COVID 19 has recently affected every aspect of business operation especially the airline industry. The International Air Transport Association (IATA) said 2020 was a catastrophe for the sector as the Covid-19 pandemic closed borders, slashed travel, and smashed the finances of airlines. Air NZ adjusted its business quickly to manage the impact of Covid-19 (http://nzx-prod-s7fsd7f98s.s3-website-ap-southeast-2.amazonaws.com/attachments/AIR/358759/329436.pdf).

Do short research on Air NZ.

REQUIRED:

1.Describe three layers of the external environment around Air NZ. Your answer should be specific to Air NZ.

2.Describe how Covid-19 has impacted Air NZ's business. Your answer should be specific to Air NZ.

3.What key information you would suggest to the Chief Executive Officer (CEO) of Air NZ to formulate a strategy to survive in the Covid-19 period. In your answer, you MUST identify and discuss a suitable strategy for Air NZ.