Question
Cracker Barrel introduced its Rich and Bold cheese by giving away millions of free cheeses. Cracker Barrel used a sales promotion technique called a rebate.
Cracker Barrel introduced its Rich and Bold cheese by giving away millions of free cheeses. Cracker Barrel used a sales promotion technique called
- a rebate.
- sampling.
-a special deal.
product placement.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
