Question
Q.How can a firm develop and established an effective positioning in the market? Q.How do marketers identify and analyze competition? Q. How are the brand
Q.How can a firm develop and established an effective positioning in the market?
Q.How do marketers identify and analyze competition?
Q. How are the brand successfully differentiated?
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Step: 1
Ans 1 How to Create an Effective Market Positioning Strategy Create a positioning statement that will serve to identify your business and how you want the brand to be perceived by consumers For exampl...
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
