Craig Company is excite

d to introduce its newest product to the market. The product is a hearing aid that performs better than traditional hearing aids but can be made for a fraction of the cost of existing hearing aids sell. The marketing department has told the board of directors that the TAM for the product is $$25$ billion. You are impressed with the size of the TAM but are wondering if your company, a regional company located in southern Ohio, will be able to address the full $$25$ billion. Which of the following would be a more realistic measure of the actual addressable market for your new product?