Crane Company is considering developing a new product. The company has gathered the following information on this product.

Expected total unit cost

$$35$

Estimated investment for new product

$$550000$

Desired ROI

$10\%$

Expected number of units to be produced and sold

$1000$

Given this information the desired markup percentage and selling price is:

markup percentage $10\%$; selling price $$61.$

markup percentage $10\%$; selling price $$55.$

markup percentage $157\%$; selling price $$90.$

markup percentage $100\%$; selling price $$61.$