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Crane Decor sells home decor items through three distribution channels retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment
Crane Decor sells home decor items through three distribution channelsretail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:
Retail Stores Internet Catalog Sales
Sales revenue
$ $ $
Variable expenses
Direct fixed expenses
Average assets
Required rate of return
a
Your answer is correct.
Calculate the current residual income for each distribution channel. If the residual income is a loss then enter with a negative sign preceding the number, eg or parenthesis, eg
Residual Income
Retail
$enter a dollar amount
Correct answer
Online
$enter a dollar amount
Correct answer
Catalog
$enter a dollar amount
Correct answer
eTextbook and Media
Attempts: of used
b
Your answer is incorrect.
The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather data about their customers and be more effective in their marketing efforts. The system will cost $ and is expected to generate $ in additional annual segment margin.
Calculate the residual income of each distribution channel assuming it purchases the new customer relationship management system. If the residual income is a loss then enter with a negative sign preceding the number, eg or parenthesis, eg
Residual Income
Retail
$enter a dollar amount
Incorrect answer
Online
$enter a dollar amount
Incorrect answer
Catalog
$enter a dollar amount
Incorrect answer
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