Question
Crane Footwear Co. produces high-quality shoes. To prepare for next year's marketing campaign, the company's controller has prepared the following information for the current year,
Crane Footwear Co. produces high-quality shoes. To prepare for next year's marketing campaign, the company's controller has prepared the following information for the current year, 2022:
Variable costs (per pair of shoes) | |||
Direct materials | $41 | ||
Direct manufacturing labour | 22 | ||
Variable overhead (manufacturing, marketing, distribution, customer service, and administration) | 20 | ||
Total variable costs | $83 | ||
Fixed costs | |||
Manufacturing | $2,785,000 | ||
Marketing, distribution, and customer service | 545,000 | ||
Administrative | 725,000 | ||
Total fixed costs | $4,055,000 |
Selling price per pair of shoes | $183 | |
Expected revenues, 2022 (50,700 units) | $9,278,100 | |
Income tax rate | 40% |
(a)
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Your answer is correct.
Calculate the projected operating income before tax for 2022.
Operating income before tax | 1015000 |
(b)
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Your answer is correct.
Calculate the break-even point in units for 2022.
Break-even point | 40550 | units |
(c)
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Your answer is incorrect.
The company controller has set the revenue target for 2023 at $10,193,100 (or 55,700 pairs). He believes an additional marketing cost of $449,000 for advertising in 2023, with all other costs remaining constant, will be necessary to attain the revenue target. Calculate the operating income for 2023 if the additional $449,000 is spent and the revenue target is met.
Operating income |
I'm not able to understand where i am going wrong in C
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