Question
Crane Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $46 throughout the country to loyal
Crane Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $46 throughout the country to loyal alumni of over 1,000 schools. Cranes variable costs are 40% of sales; fixed costs are $120,000 per month.
Assume that variable costs increase to 46% of the current sales price and fixed costs increase by $11,100 per month. If Crane were to raise its sales price by 12% to cover these new costs, what would be the new annual breakeven point in sales dollars? (Round sales price to 2 decimal places, e.g. 52.75 and final answer to 0 decimal places, e.g. 5,275.)
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