Question
Crane Orthotics Company distributes a specialized ankle support that sells for $40. The companys variable costs are $30 per unit; fixed costs total $300,000 each
Crane Orthotics Company distributes a specialized ankle support that sells for $40. The companys variable costs are $30 per unit; fixed costs total $300,000 each year.
Calculate contribution margin ratio. (Round ratio to 2 percentage places, e.g. 0.38 = 38%.)
Contribution margin ratio | enter contribution margin ratio in percentages rounded to 0 decimal places % |
If sales increase by $40,000 per year, by how much should operating income increase? (Use the rounded contribution margin ratio calculated in the previous part.)
Change in operating income | $enter change in operating income amount in dollars |
Last year, Crane sold 33,000 ankle supports. The companys marketing manager is convinced that a 10% reduction in the sales price, combined with a $47,000 increase in advertising, will result in a 32% increase in sales volume over last year. Compute the projected income. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).)
Projected income | $enter projected income amount in dollars |
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