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Crane Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of

Crane Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $33,600 in fixed costs to the $420,000 currently spent. In addition, Crane is proposing that a 5% price decrease $60 to $57) will produce a 20% increase in sales volume (20,000 to 24,000
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