craprementerey craterere preway? vare otury a cremer eramery Grapseremarey Tata Motors is an Indian multinational automotive company headquartered in Mumbai and a core member of the very successful Tata Group. The Tata Group was founded in 1868 and has annual sales of more than US\$105 billicn, of which Tata Motors makes up about INR262,796 crores, or about US\$42 billion. Tata Motors has more than 60,000 employecs; was founded in 1945; and serves a worldwide clientele with Tata Motors Cars, Jaguar Land Rover, Tata Daewoo, and Tata Hispano. The company entered the passenger vehicle market in 1991 with the launch of the model Tafa Sicrra. Tata Motors excels in exporting, strategically using exporting as a global vehicle to sell cars worldwide, as well as to help offset cyclical tendencies in sales in the home market of India, Tata Motors exported about 55,000 coenmercial vehicles in 2015 and planned to export 100,000 commercial units by 2017. The target for the increase in exporting was everywhere worldwide except Europe and North America. The global stratezy for Tata Motors specifically includes making deeper inroads into the Middle East, Africa, and Latin America. Tata Motors exports buses and trucks to nearly 47 countries, including 18 countries in Africa; four markets in Latin America; Russia; and various countries in Europe, the Middle East, and Asia Pacific. Some of the popular vehicles exported include the company's globally benchmarked range of Prima and Ultra. These beands have been developed with modern design and global markets in mind. Future exporting activities for Tata Motors are mainly planned to target an increased presence in emerging countries (e.g. Africa, Asia Pacific, Middle Eastern, and Latin America). The overall exporting goal is to costinue to enter inte new markets and keep expanding the global footprint of Tata Motors Questions 1. Tata Motors is an Indian multinational automotive and a core member of the very successful Tata Group. market, and Tata Motors is doing well in that market. I competemeies in doing well in India as a way to also d 2. Jaguar Land Rover Autemetive PLC is the boldine Limited. a British automotive company that is headqu also subsidiary of Indian automotive company Tata Me Jaguar Land Rover in its exporting? How can Jaguar L exporting? 3. The Volvo Group is a manufacturer of trucks, buse is owned by Swedish interests. Volvo Car Corporation ovened by the Zhejiang Geely Holding Group (and forr Company). Should Tata Motoes use this Volvo Group exclusively on buses and trucks in its exporting (since market in much of the world)? 4. Tata Motors is primarily targeting emerging coant Eastem, and Latin America) for its future exporting gr exporting strategy