Crayola Create and Play, created by the crayon giant Crayola, became a massively popular children's "edutainment" app on the iPad immediately after its release on the Apple App Store in early March 2023. The app is free to download, but parents can buy themselves more peace and quiet by purchasing "creative power-ups" for their screen-addicted children. Date "Power-up" price "Power-up" quantity Q1 2023 $2.50 13 million Q2 2023 $5.00 30 million Q3 2023 $5.00 20 million Q4 2023 $3.75 28 million Some background: Prior to release, Crayola Create and Play was developed over 18 months by a large team of programmers and game designers at a total cost of $300 million. The app was released in late Q1 2023, and word spread quickly about it. By Q2 2023, every parent of a toddler had heard about it. After the app's release, it costs $50 million per quarter to maintain the app and pay for the servers that it runs on. Initially, "power-up packs" were priced at a low price of $2.50 to stimulate interest in the app. The price was raised to $5.00 in Q2 2023 after the number of users had stabilized. Starting in