create a 1-paragraph proposal for a shopping behavior report that meets the specific marketing objective chosen by your team in Module 5. Your proposal should describe the filters, dimensions, and metrics you will use to most effectively analyze user data specific to the purpose of your report.

marketing objective : "New user acquisition"

Proposal Mapping For Shopping Behavior Report

Goal: Outlining our "New user acquisition" strategy and what tools we are using to validate our marketing objective.

Data Sources:

Google Analytics demo account

Acquisition Report

Filters, dimensions, and metrics we can use:

Funnel Visualization: to determine what is causing users to leave website. Or at what point they are leaving the website.

Channel grouping-view traffic by channel (Organic search, social, direct, referral, Generic paid search, Display, Etc)

Metrics: Bounce Rate

Filters: Organic Referral Email CPC or None

Dimensions: ?

Questions we can address with answers in the Proposal:

*(Answers will be based on Google demo Account)*

Which Traffic sources bring the most engaged users?

What Google marketing activity had the highest performance?