Create a 300 word platform text

for video 1

reference

Video 1: In the earlier module on Marketing Strategy", you learnt about the marketing process and the 4P's of marketing mix i.e Product, Price, Place and Promotions. The three P's, Product, Price and Place are about developing a good product that provides a value to the customer, pricing it attractively and making the product accessible in the market. But in today's competitive landscape, the right product, price and availability is just not sufficient for a product to be successful. With a plethora of similar products available in the market, it is important for the brands to communicate their differentiated proposition to the target consumer. To be able to do this, the brands have to find the right medium through which they can communicate and build their identity among the consumers. There are many channels available for any brand through which it can connect with its target segments. Traditionally, marketers have been doing this through channels such as TV, Radio, Print, Billboard advertising etc. With the advent of the internet and advances in technology, marketers now have an opportunity to connect and reach their target audience through several online platforms and avenues. So, broadly there are 2 types of channels - offline and online and a brand would use a mix of these 2 channels. Let's try to understand this with an example. Pepsi continuously attempts to freshen its communication to stay relevant with the youth be it "Oh Yes Abhi!' to associate with the in-the-moment attitude of the younger generation or the more recent 'Swag campaign'. How did Pepsi get this positioning across to the consumer? Pepsi ran a Television and radio campaign. There were billboards and digital sign-boards. These are the offline channels leveraged by Pepsi for the campaign. Pepsi shared relevant creatives on their Twitter and Facebook pages. Pepsi also created a music video with T-Series and pushed it to Youtube. The video went viral with close to 150 million views in 6 months! The song is available on all music apps as well. Youtube, Facebook, Twitter - these are some of the online channels for communicating with the consumer. Format for Platform Text 1. Start with a hook or an interesting analogy to capture the attention of the learner. The learners should feel interested in watching the upcoming video. 2. Add a lead-in sentence before the video. For eg. "In the upcoming video, Professor XYZ would cover how..." 3. Add a placeholder for the video. Example: