1. Create a description of your family as a market segment using geographic, psychographic, and demographic factors.
2. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials.
3. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.