Create a Gap Analysis to illustrate the what resources/assets/staff Hagen Dazs will have to acquire to ENTER and successfully operate in the Brazilian market. (This is a hypothetical exercise - assuming Hagen Dazs IS NOT in Brazil)

Clearly illustrate your understanding of what is involved in entering a market by listing:

1. Current Hagen Dazs assets that can be used/deployed for success in Brazil

2. Investments needed in order top create a sustainable setup for Hagen Dazs to run successfully and profitably in Brazil.

Considerations for 2 include:

- Language & culture

- Production facilities

- Localization (Tastes/Needs/Desires)

- Market penetration

- Marketing