Question
Create a marketing plan for a new Credit Card product you will introduce in your Community/Country with the following information below: 4-Consumer Analysis/Profile a. Market
Create a marketing plan for a new Credit Card product you will introduce in your Community/Country with the following information below:
4-Consumer Analysis/Profile
a. Market Segmentation - How did you segment this market?
b. Consumer Demographics- Age, education, gender, income?
c. Target Audiences - What is the target market?
d. Market Research - What type of research to do
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Investment Analysis And Portfolio Management
Authors: Frank K. Reilly, Peggy L. Hedges, Philip Chang, Keith C. Brown, Hedges Reilly Brown
1st Canadian Edition
0176500693, 978-0176500696
