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Create a marketing plan for a new Credit Card product you will introduce in your Community/Country: Competitive Analysis-Identify: a. Competition-Direct/Indirect - Who/where are the competitors?
Create a marketing plan for a new Credit Card product you will introduce in your Community/Country:
Competitive Analysis-Identify: a. Competition-Direct/Indirect - Who/where are the competitors?
b. Market Share Breakdown - What/who is the market?
c. Competitive Advantage - What is your advantage?
d. Product Positioning - Perception of product by consumer
e. Industry Analysis - Describe the industry
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