create a marketing plan for Aana Reserve, an NGO in a troubled regional market. The Reserve$$s purpose is to restore Lebanon$$s biodiversity through the reintroduction and rehabilitation of endemic species, a land developer in a competitive regional market.

The Aana Reserve spans $45,5$ hectares dedicated to the breeding and protection of wild animals that are now extinct in Lebanon. The reserve stared with only two gazelles and has expanded to over $400$ animals of several species who are cared for by several trained park ranges. The Reserve holds immense potential for biodiversity conservation and eco$-$tourism. The Aana Reserve has plans to construct an educational centre, research facility, medical centre, restaurant and accommodations options in the future. The entire project will be built in a way that respects the environment. Its mission is to inspire breakthrough in the way the Lebanese treat Flora and Fauna, and to achieve immediate and lasting change.

The main purpose of a marketing plan includes the following:

To clearly define the marketing objectives of the business that align with the corporate mission and vision of the organization. The marketing objectives indicate where the organization wishes to be at any specific period in the future.

State and review the marketing mix in terms of the $4$Ps of marketing $$ Product, Price, Place and Promotion.

Develop strategies to increase market share, enter new niche markets, and increase brand awareness are also encompassed within the marketing plan.

Identify business opportunities and any strategies crafted to exploit them.

A marketing plan fosters the review and analysis of the marketing environment, which entails market research, customer needs assessment, competitor analysis, studying new business trends, and continuous environmental scanning.

Marketing Plan Document should include the following sections with the detailed description in the section below

Executive Summary

Project Outline $($Table of Contents$)$

Market Description

Environment

Competition

SWOT Analysis $($Table Format$)$

Objectives & Issues: This section outlines the expected outcome of the marketing plan with clear, concise, realistic, and attainable objectives. It contains specific targets and time frames. Metrics, such as target market share, the target number of customers to be attained, penetration rate, usage rate, sales volumes targeted, etc. should be estimated.

Target Market & Positioning