Create a pet store company website and create a promotion strategy for your new online store.

1. Objectives

2. Executive Summary

3. Analyze the business image of main competitors.

4. What are their strengths and weaknesses?

5. What can you offer your customers that they can't?

Marketing mix

Your Online Store

Brand A

Brand B

6. Determine relevant objectives for your promotion strategy.

7. Calculate budgetary limits.

8. Choose a promotional mix. (Correct determination of media coverage, frequency and effect based on message, Appropriate breakdown of the budget)

9. Produce commercials (Write a blog post and 2 social media ads that will promote a specific product. Your goal is to sell a product.)

10. How would you measure a success of your promotion strategy? Create KPI metrics.