create a presentation for a non existing start up company including the following A name for the company, The type of product What is the hole in the market? What value are you creating with this product? Who is the target market? What are your greatest risks and who are your closest competitors? How would you differentiate your product to compete with these competitors? Which of Michael Porter's strategies, covered in Unit 2, will you use to market this product? Why did you select this specific strategy, and why is it the most suitable one?