Create a presentation for your CEO and senior management, discussing the following key criteria:

a. Identify the financial key performance indicators of Uber's success.

b. Analyze how different functional areas, departments, or both of Uber contribute to its overall financial success.

What common industry financial benchmark should Uber consider in developing its strategies to grow the business?

Which financial benchmark can Uber adopt to measure its performance and increase its industry attractiveness? Use porter's five forces to support your answer.

Are there any critical elements of accounting guidelines that will be crucial for Uber to meet? Explain your reasoning.