Create a Promotion Plan Based on your prior research, you want to create a promotion plan to help drive sales with your target market. You will choose one promotion from each of the three categories. Don't just pick the promotions that look most appealing to you-base it off your research. You want promotions that will drive sales and appeal to your target market, but you also want to be mindful of profit margins. Be mindful of your margins when selecting promotions. The goal is to maximize revenues using pricing promotions. You don't want to leave any profit on the table. O Promos Cause $10 Donation to Feeding America $10 Donation to Ronald McDonald House $10 Donation to Charity Water Gifts Keychain / Bag Charm ($2) Umbrella ($7) Wallet ($5)