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Create a Research Plan for * beauty salon management software system * and the plan must include all of the key parts:Project backgroundResearch goalsOverarching research
Create a Research Plan for beauty salon management software systemand the plan must include all of the key parts:Project backgroundResearch goalsOverarching research questionsRecruiting planScriptyou can follow the example i provided:Example Research PlanStudy : SemiStructured InterviewForeign language learners and what they needBackgroundDigital learning has become a trend. Our market research shows that there are million digitallearners in the US and of them are learning foreign languages. Our team is interested increating a digital product desktop or mobile app for adult learners who study languages intheir leisure time for fun. Since adult learners usually have a busy schedule, our platform aims atoptimizing study plans for busy adult learners.Research GoalOur team wants to learn about how adult learners use digital tools to learn languages, includingwhat goals they try to achieve when using these tools. We want to determine what opportunitiesand needs might exist for new languagelearning products, so that we can use these findings tohelp us shape the direction we take in developing our product.Research Questions Needs What is essential for language learning? What are users' current pain points? Behaviors How do language learners currently study languages? How do they interact with existing digital products? Do users really need another language learning product? How do users feel about existing products?Method minute inperson or video semistructured interview to gather indepth qualitativedata The researcher will use the interview script as a guide and ask followup questionsbased on answers from the usersRecruiting participants Adults with a fulltime job who: Use digital languagelearning products at least once a week Have been using digital languagelearning products for at least months To recruit participants, we will send emails to fulltime employees at Company Xsforeign languages study groupScreening Questions What is the primary reason for you to study foreign languages?a For my current job screened outb For leisurec. For a career change screened outd Other screened out What is your primary way to learn languages?a Take inperson, instructorled courses screened outb Use digital productsc. Other screened outd Currently, I am not learning languages screened out How long have you been using digital products to study foreign languages?a Less than months screened outb months to a yearc. Over a year When was the most recent time you have used these digital products?a Within a weekb. Within a monthc. Over a month ago screened out How often do you use these languagelearning digital products?a A few times a weekb. About once a weekc. times a month screened outd About once a month screened oute Fewer than once a month screened outTimeline Design proposal: August Recruiting: August Sessions: August Readout: August ScriptNotes: italicized brackets are used to document what we wish to learn from each questionIntroductionMy name is name Thank you very much for participating in this study. I am currently workingon a project related to learning foreign languages. I would love to learn more about yourexperience with languagelearning digital products. This interview will take about minutes. Ifyou want to leave the session or take a break at any point, please let me know. Do you have anyquestions before we start?Do you mind if I record this session for notetaking purposes? The recording wont be sharedwith anyone outside of our team.Warmup Questions Build rapport. Start with easy questions to get to know the participant Could you tell us more about yourself Which languages are you currently learning? Which apps or websites are you currently using for learning languages? Have you triedother apps before?Probe into needs and behaviors How did you get started using digital languagelearning products? Motivation : what didparticipants hope to achieve?Followup questions: When did this happen? What was the trigger? How was the learning experience? What was the learning outcome? Did you reach your learning goal? How long have you been learning languages? Where did you take your very first lesson? If not digital Why did you decide to switch to using digital products? Whichneeds did digital products meet that other types of learning failed to meet? How often do you study? What motivates you to continue to study on a dailyweeklyetcbasis? There might be internal motivation I want to be able to speak French fluently andexternal motivation I want to keep my streak on Duolingos top leaderboard. What are your major achievements? What makes users feel proud and excited? How do you track your progress? Do users care about progress? Do existing appsdo a good job at celebrating progress? How do you decide what to study? Why? Do participant build their own learning plan orfollow the app? Do you set up learning goals? Do participants set up learning goals in the app? What do you use to learn languages now? Have you used other productstools What was the very first product you were using? Why did you switch to otherproducts? Pain pointsIf participant is using more than product concurrently What do you use eachproduct for? Needs You mentioned you are currently using Duolingo, what time of day and where do youusually use Duolingo? Does participant have a daily routine? Is it spontaneous?Followup questions: Ask participants about the context when and where : At noon every day? Are theyon a short lunch break? When they are waiting for a bus? Ask participants why they choose to use the app in certain locations or duringcertain times When was the last time you opened up Duolingo? Could you walk me through how youwere using this app? How do language learners interact with existing tools. Better to askparticipants to show than tellObservation & followup questions: Observe what features the participant is using and how the participant usesthem. Ask what participants like or dislike about each feature, why they likedislike eachfeature. Which features do participants not use and why? Whats on participants wishlist for the app? If participants talk about frustrations, ask why and their current workaroundsUnmet needs
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