Create a strategic communication plan where you are acting as the vice president of communication in this scenario. You should establish credibility (ethos) on behalf of the company and present your strategy based on the following: Define three distinct and varied audiences (i.e., shareholders, families, WWA employees, etc.) impacted by this scenario

Examine the major concerns that each audience has related to the scenario.

Briefly analyze which audience is your biggest responsibility.

Provide your rationale.

State your purpose and focus for each audience.

Share two strategies that you will use based on your communication style to create and maintain credibility in your role.

Explain which channels you will use to inform and address each audience. For each audience, explain the channels you will use to inform them. For example, if you want to contact shareholders, be specific on how - would you use social media, TV newscasts, live presentations, individual letters, etc.?

Explain your choices and how they might be effective.

Scenario: World Wide Airlines (WWA) Flight 979 has gone missing over the China Sea, and there has been no communication with it since