Create a table in Word or use an Excel spreadsheet for your schedule. Create at least 3 columns: Date and time when the tweet should be posted Composed actual text Links and/or images to include with the post Show variety in examples of how the organization should tweet. For example: A sample reply to requests for information or customer service issues Links to articles of interest Retweeting an expert or influencer in the field, or a customer who has something positive to share. Announcing news or products in a conversational way Tweeting about related interests and organizations (if you are Coca-Cola, you might tweet about the Atlanta Braves and clean water initiatives). Remember that our aim is to build relationships and encourage dialogue