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Create a Venn diagram: 2 intersecting circles. Label the left one 'B2B', the right one 'B2C'. Locate appropriate placing in the Venn diagram for each

Create a Venn diagram: 2 intersecting circles. Label the left one 'B2B', the right one 'B2C'.

Locate appropriate placing in the Venn diagram for each term in the Word Bank.

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Word Bank:

  • Social class
  • Relationships
  • Derived demand
  • Price
  • Quality considerations
  • Content marketing
  • ISO 9000 quality system
  • Warranty/guarantee
  • Cognitive dissonance
  • Shopper marketing

B2b = Business to Business B2C= Business to consumers

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