Create a visually engaging, professionally designed PowerPoint presentation (10-15 slides) to deliver the findings of your Capstone project. Your presentation will be evaluated based on the following:

1. Organization
2. Content
3. Delivery
4. Professional appeal
5. Slide design
6. Effective communication skills

Include a reference slide with a minimum of six reputable sources (e.g., trade magazines, academic journals, professional/government websites) you consulted to locate information for your presentation (these may be resources utilized for your Capstone). Include speaking notes for each slide. Students may take the notes from your Capstone project. Students will be individually graded based on the provided rubric and are required to effectively communicate their group's business plan in their PowerPoint presentation.

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Benchmark Assignment - Capstone Presentation

65.0 %Content
65.0 %Effectively Communicates Business Information and Concepts (Competency 4.2)	The content does not provide a coherent sense of the Capstone's purpose and/or is not logically arranged. Content includes little persuasive information and does not meet the needs of the intended audience.	The content is vague in conveying the purpose of the Capstone. Content includes some relevant and persuasive information, though some ideas are unclear or undeveloped. Content does not meet the needs of the intended audience.	The content provides a competent overview of the Capstone's purpose, but there may be minor problems with organization. Most ideas are developed with specific, relevant, and persuasive information. It is obvious the content was designed to meet the needs of the intended audience.	The content logically presents the purpose of the Capstone. Ideas are well- developed and the presentation demonstrates unity and coherence. Points are supported with information from reliable sources to create persuasive appeal. Content meets the needs of the intended audience.	The content is clear and concise. Ideas universally progress to provide a compelling and persuasive presentation of the Capstone. Points are thoroughly developed with specific detail and information from reliable sources. Content exceeds the audience's expectations.
20.0 %Design - Effectively Utilizes Principles of Slide Design to Enhance Clarity and Persuasive Appeal of the Content	Multiple slides are cluttered or unclear. Design features, such as contrast, arrangement, color, and font style, are not used purposefully to increase readability. Design is distracting and/or interferes with the audience's comprehension.	Some slides are cluttered or unclear. Readability may be compromised by design choices, such as contrast, arrangement, color, and font style. Design features may be distracting and/or interfere with the audience's comprehension.	Slides are clear and uncluttered. Design features, such as contrast, arrangement, color, and font style, are used purposefully to convey the message.	Most slides are visually appealing and well-designed. Design features, such as contrast, arrangement, color, and font style, are used deliberately and purposefully to enhance readability and comprehension.	All slides are visually appealing and well-designed. Background and text complement each other. Design features, such as contrast, arrangement, color, and font style, successfully enhance readability, comprehension, and persuasive appeal.
5.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)	Incorrect word choice and lack of variety in language use are evident. Style is inappropriate or distracting.	Some distracting inconsistencies in construction, style, and/or word choice are present.	Language use is appropriate for the message and target audience.	The writer is clearly aware of the audience and uses style, appropriate vocabulary, and construction to appeal to the target audience. Message is clearly communicated.	The writer uses appropriate vocabulary, construction, and word choice. Choices are deliberate, distinctive and creative. Choices are appropriate to purpose, audience, discipline, scope of the presentation, and enhance the persuasive appeal of the message.
5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)	Slide errors are distracting and pervasive enough to impede communication of meaning.	Frequent and repetitive mechanical errors distract the reader and detract from the professional appeal of the presentation.	Minor mechanical errors or typos are present, but they are not overly distracting and do not interfere with meaning or the professional appeal of the presentation.	Slides are largely free of mechanical errors, although a few may be present.	Writer is clearly in control of standard, written academic English.
5.0 %Using and Documenting Sources (in-text citations for paraphrasing and direct quotes, and references listing and formatting, as appropriate to assignment and style)	Contains no reference slide and/or correctly cited references within the body of the presentation.	Reference slide includes sources, but many citation errors. Citations are included within the body of the presentation, but with many errors.	Reference slide includes sources, though minor errors or inconsistencies in format are present. Citations are included within the body of the presentation, though there may be minor errors.	References slide includes correctly cited sources with minimal errors. Correct citations are included within the body of the presentation with minimal errors.	References section includes correctly cited sources. Correct citations are included within the body of the presentation.

Running Head: BUSINESS PLAN PROJECT Pam Leight Lester Gaither Ryan Nelson BUS - 485 Instructor Bennett February 15, 2016 1 BUSINESS PLAN PROJECT 2 Executive Summary Vision Statement Simple Clean will make cleaning services simple for customer's one call does it all. Mission Statement Simple Clean will keep is simple for customers, as they do, we will be known across the industry as customer will be happy. All employees will be back ground checked, and customers will know who is coming in their homes. Employees will have good wages. Ethics will be a high standard for Simple Clean that will be kept. Environmental Analysis and Industry Analysis Five Forces of Competition Simple Clean must have the ability to offer cleaning products at a cheaper cost, provide product quality that is superior the other organization quality, and deliver performance of which BUSINESS PLAN PROJECT 3 is superior to that of other organizations to keep a lower risk threat of substitution for services and products. Maintaining an adequate number of employees for completion of larger businesses or homes within a timely manner will prevent the threat of service substitution. \"As the number of commercial buildings and residential homes increase, the demand for cleaning services is likely to enhance along with it\"(Cleaning Service Business Plan - SWOT Analysis Sample, 2015-2017). Several factors for combating competition for Simple Clean would require the use of brand name or well-known products provided with the services. Simple Clean, if possible, would need to have availability of capital investments upon starting the business to lower the threat of new entrants. Due to the nature of the business, the location of the business would pose a high threat of entry for competitors because the business provides mobile services which goes to the customer. Consumers have the ability to negotiate a price, request particular services, and request products to fit their environment or allergy demands. Simple Clean has the right to negotiate prices, agreements, and possible contracts with all or some consumers, especially those that do not represent a larger portion of the supplier's sales. Simple Clean can make recommendations on products utilized for cleaning to a consumer. Competitors start seeking out other business's customers to offer more competitive rates, better products, or service add-ons. Simple Clean has a variety of competitive factors such as the products, hours of business, services provided, and the distance of travel to complete jobs. Simple Clean would need to keep their prices at a lower cost but still pull a profit, offer a variety of business hours to accommodate the needs of the customer, and throw in complimentary cleanings for a variety of reasons. BUSINESS PLAN PROJECT 4 Simple Clean competitive advantages are their packages, mobile services, mobile app, cleaning chemicals, and ability to service any customer. Customer Packages allow the customer to build a package they need with the price they can afford that other companies will not be able to meet due to Simple Clean being able to match cost with 100% customer satisfaction. Mobile Services can and will accommodate customers at their location which other companies are unable to do so. Mobile App is an advantage for Simple Clean \"More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than a friendly website\" (Haselmayr 2014-2017). Simple Clean app is one that customer can make changes to, choose cleaning products, check the status of, and pay for their service. External Environmental Analysis The external environmental analysis for Simple Clean has found the outlook of such a business to be very promising and successful. The use of scanning and monitoring will allow the business to see environmental changes such as homeowners or business owners switching flooring, countertops, or other surfaces. According to Steve Knisley, Wholesale Carpets, \"And so what I like to say in most carpets really do last you say 5 to 7 years is an average for when people do replacement\" (Knisley, 2016). The changing in styles or modernization for all will require annual education and training for all employees. Marketing Plan Target Market and Size Simple Cleans' target market is made up of end-users that will use the products and services provided by our company (MaRS Discoery District, 2009). The industrial/company clientele encompass companies like hotels, restaurants, stores, medical facilities, and other BUSINESS PLAN PROJECT 5 similar organizations. The domestic branch of the organization provides services to homes such as large homes and assisted care services. The services provided by Simple Clean provides companies with qualified personnel, specialized equipment, ensures compliance with Occupational Safety and Health Administration requirements (OSHA), and Environmental Protection Agency (EPA) requirements. Simple Clean has a very large market who could be their potential target market, the reason for this is due to that we are a mobile cleaning company to come to its customers no matter where the location is, or what time it might be during that day. Knowing how big the market size is Simple Clean will look at their target market to maintain focus on growing and keeping customers happy. \"The goal of this is to identify and prioritize the customers that will accelerate your commercialization efforts\" (Bagley, 2013-2017). Also knowing that if Simple Clean can make one CEO or Manger happy in the business of hotels, stores, and medical facilities that it will be a foot in the door to the market as they will talk among themselves.. SWOT Analysis This is the Strengths Weaknesses Opportunities and Threats assessment for Simple Clean Llc (Concept Draw, 2017). Internal Helpful Harmful Strength Weakness -highly trained staff -everything a customer would need on site - phone app for ordering, changing, paying, and completing surveys - personal customer service for those customers that prefer not to use the app. - market unknown, new concept different from anything else - Insurance will be higher due to equipment moving from place to place - Staff will require extensive training, vetting and good pay to lower turnover rate BUSINESS PLAN PROJECT External 6 Opportunities - Local restaurants, Hospitals, Homeless shelters, convention centers, assisted living programs - ability to deliver customer specific needs in one day on site. Threats - numerous companies can meet portions of what we can provide - these companies are established with customers - one stop cleaning of anything and everything at one time from one vender 4P's and 4I's of Marketing Simple Clean services can include but are not limited to laundering, cleaning floors (sweeping, mopping, waxing, vacuuming, shampooing, etc.), dishes, scrubbing (toilets, showers, tubs, walls, base boards, etc.), cleaning out refrigerators/freezers, etc. All services can be purchased individually for a set price or as a package/bundle set for a discounted price. Larger business or clients and repeated clients have the option of signing a contract with negotiable pricing for service and the option of products. Simple Clean is a unique business in which the services provided will be brought to the clients. The mobile business will conduct all services at the location of the client's discretion. Simple Clean will set a radius for the area of clients to service and advertise via internet, local television, newspaper, postal mail, and word of mouth. The business will benefit from advertising by setting up instrumental booths at fairs, conventions, or other public entities with a high traffic volume. Due to the nature of the Simple Clean business, providing a cleaning service is intangible but the benefit of the service can be proven with the use of before and after models or a complimentary cleaning of a small area. Inconsistency is expected because as humans have good and bad days. Simple Clean enforce policies and procedures for all employees to be trained as BUSINESS PLAN PROJECT 7 well as a secondary inspector at the completion of the job. Inseparability is merely impossible for businesses of which provide a service. \"service companies have to uphold their business model "service" and if the service isn't good then the company's name isn't good\"(Rivers, 2010). Providing excellent service and correcting bad service with the clients is the best means for Simple Clean to ensure the name and the company keep a reputable reputation. Simple Clean, as a service provider will have limited inventory of supplies whereas the main inventory will be focused on the service provided and how well trained each employee is. All employees will have annual training and be required to attend seminars/webinars to enhance their skills and abilities. Organizational Plan Management Comprise The management team of Simple Clean, compiled of a variety of well talented and skilled individuals from countless levels of knowledge and disciplines. This team includes marketing, accounting, creativity and human resources all of which are held to a high level of responsibility and duties. The accounts personnel will hold responsibilities to include handling payments, schedules, setting up new accounts, etc. to ensure all clients information and payments are posted correctly and in a timely manner. The marketing team which holds the duties of partnerships, sponsorships, contracts, etc. for all equipment and cleaning supplies (Kleinbaum & Stuart, 2014). The creative team of Simple Clean will be held responsible for the development and innovation of new cleaning products and cleaning packages to offer clients. Human Resources holds the responsibility for the recruiting, hiring, termination, payroll, sick time, etc. for all employees of the business. The strong and profound comprised structure of the management team will ensure the most effective services provided to all clients. Fig. 1. BUSINESS PLAN PROJECT 8 A simple Businessal chart of Simple Clean McKinsey 7-S Model The strategic plan involves conducting frequent open house seminars and complimentary services for potential clients. It has also partnered with various name brand (Clorox, Gain, Tide, Swiffer, Dawn, etc.) to improve the level of cleaning quality and disinfection services for all clients. The structured setting of the business is that which the employees are expected to manage their time per job appropriately. The managers are expected to monitor employee's performance and time length per job at which then will report findings to the president of the business. Simple Clean will have daily routine duties that will require all employees to structure their daily duties based upon the schedule of jobs which will also include stocking of supplies, stocking of mobile units, and following up with clients after job completion. The simplicity of the core values for the business focus on promoting integrity and ethics in the revolution and continual improvement of the employees, services, and products provided by Simple Clean. Simple Clean highly favors the leadership interaction in which every employee, including managers, provide input in business's decision making process. Business decisions will be made after bringing all employees opinions and suggestions to the table for discussion. BUSINESS PLAN PROJECT 9 All employees will be hired according to their skill set and experience but will also receive proper training handling of all cleaning supplies, cleaning equipment, and cleaning processes. Employees will be required to possess, practice, and display a variety of customer service skills to include communication, problem-solving, critical thinking, and interpersonal skills. Business-Level Strategy V. Corporate-Level Strategy Being a mobile service the business-level strategy can be defined as differentiated. The business's main priority is providing a service one step above other business's in the competitive market. The differentiation approach places a major focus on ensuring the services provided allow the client to choose the use of their own private equipment or the high tech equipment of Simple Clean. (Jones & Hill, 2012). The corporate-level strategy for Simple Clean is a value neutral strategy. Due to the nature of the business, the value-neutral strategy does not place much concern with constant competition battles with competitors. Simple Clean will experience regulatory lapse developed through creating connections between the various departments, reduction of risks and ensuring the steady supply of cash in the business (Sabherwal, Hirschheim & Goles, 2013). Operational Plan Supply Chain Simple Clean is a mid-way facilitating company. Our customers are our end users of the products and services we provide. Simple Clean provides two assets for our customers these are qualified personnel that can candle specialized equipment, and ensure compliance with Occupational Safety and Health Administration regulations. It is this training and beyond compliance that helps the company surpass its bottom line preventing potential hazards and BUSINESS PLAN PROJECT 10 employee injuries (Occupational Safety and Health Administration, n.d.). It is this aspect that Simple Clean possesses that helps to cut overhead for the end use customer by eliminating their need to maintain all of the compliance equipment, facilities, and training. Partners and Suppliers Simple clean is a unique company in that it provides a service to other companies saving them manpower, storage areas, equipment, and needed compliance training. Simple Clean does have numerous suppliers to meet the needs of the janitorial services and the dry cleaning services offered. There are two companies that are reputable and strong that will be used to provide the janitorial supplies they are Global industrial and Grainger. The benefit of these companies being global in nature will aid Simple Clean in the Transition to other global markets. The dry cleaning portion of the company be supplied by Garland Supply Company and Fabric Clean Supply. These two companies can be utilized on line via on line and in the states. Optimize Operational Effectiveness Simple Clean will focus on route optimization, quality, forecasting, and customer service. Route optimization will help Simple Clean daily and monthly stops effective for the company and customer. Simple Clean staff will look which clients are close in distance, and ways for the employees that are in services the clients to get there in a timely matter to save on gas, transportation wearing down, being on time to job site and possible overtime for the employees. \"The idea is to reduce waste, and rework, saving money in the process, and to improve results, making the company more effective.\" (Sherman, 2014-2017) Quality work will reduce rework and save money on overhead. BUSINESS PLAN PROJECT 11 Forecasting is what will help Simple Clean grow as our mangers and partners work together with the employees to grow and help take advantages over the rivals in the market. Simple Clean will work with it stakeholders and investors to make sure they know that their ideas are important and their support will help Simple Clean grow. Simple Clean will look at data and results to see how they can grow and improve what they need to do better. Customer Service is very important for Simple Clean as we are able to please the customers we will be able to build good relationships, and be able to grow as a company. Simple Clean will make sure that customer are happy as will make sure that their complaints are heard and handled. As Simple Value Chain Perspective Is that important in all areas for Simple Clean we will look at how we can buy cleaning supplies, company cars or truck, employees' salaries, marketing, and other investments. Simple Clean will look at the overhead cost compared to what they make each month and year this will be good for us to see where cost needs to be cut and where it needs to applied. It will also be important for Simple Clean to see if it is better to buy bulk and how much money will need to need to put into company trucks, cars, equipment, and supplies. Simple Clean human resources department will be very active in the company and each employee will know who they are and that at any time they can come to them about any matter. \"The tasks they accomplish are generally highly visible to your employees because they are focused on the daily work issues attributed to the ongoing needs of your team.\" (Reynolds) The human resources department will have control of all hiring, and employee needs. They will work with mangers about matters that might come up. BUSINESS PLAN PROJECT 12 The technology will be the key for Simple Clean mobile app as there will be new updates that will come out to make the app better and more customer friendly. The information systems management is very important as it will keep simple clean up to date with the new technology. Financial Plan Pro Forma Income Statement This analysis is the indicator to the business and the banks of the abilities to pay back any/all debt accrued within the business. \"The cash flow analysis shows how much cash is needed, when it is needed, and where it comes from\" (Brinckerhoff, P., 1994). Such a plan is a substantial factor in defining if the business plan will be financial sound and successful. Pro Forma Income Statement for Simple Clean for the years 2017, 2018 and 2019 2017 2018 2019 Revenues 2,900,000 3,100,000 3,254,000 Cost of Sales 2,250,000 2,265,000 2,338,000 Gross Profit 650,000 835,000 916,000 Advertising 20,000 22,000 22,500 Compensation 300,000 330,000 351,200 Insurance Premiums 2,200 2,300 2,350 Loan Repayments 650 670 695 Office and Cleaning Supplies 3,600 3,650 3,900 Security 800 820 835 Telephone 2,900 2,935 2,965 Rent 2,700 2,734 2,775 Total Operating Expense 332,850 365,109 387,220 Net Income before Tax 317,150 469,891 528,780 BUSINESS PLAN PROJECT 13 Depreciation 6,200 6,200 6,200 Income Taxes 30,000 48,500 53,750 Net Income 280,950 415,191 468,830 Break Even Point Break Even Point (BEP) are calculated by dividing the Fixed Cost by the Contribution Margin Contribution Margin are calculated by subtracting Variable Costs from the Sales Price Total Variable Costs for Simple Clean = 327,300 + 359,405 + 381,400 = 1,068,105 Total Sales for Simple Clean = 6,853,000 Contribution Margin = 6,853,000 - 1,068,105 = 5,784,895 Fixed Costs are calculated by adding Rent, Insurance, Prepayments, and Depreciations Fixed Costs for Simple Clean = 8,209 + 6,850 + 2,015 + 18,600 = 35,674 Using the formula for BEP, the BEP for Simple Clean is = 35,674 / 5,784,895 = 0.00617 Possible Sources for Investments Capital Simple Clean will look at all areas if the investment capital is required rather it be friends, family members, banks, and loans. Simple Clean will look for Investors, banks loans, and government grants. Bank loans will be available, but Simple Clean will look at the interest rate and only apply for the amount that is needed to get the company started. Simple Clean will look to avoid high interest rates and high about of debt to get the company stared. Simple Clean will look at possible grants from the government grant program called Small Business Innovation Research Program. With a Grant this will allow Simple Clean to get on their feet and get the supplies, transportation, and equipment that is needed. Use of Financial Information to Craft Business Strategy BUSINESS PLAN PROJECT 14 The reason why the financial information is important is Simple Clean will be able to see and get their gross profit margin, return on investment, debt ratio, liquidly, profitability, and operating performance. Also their monthly, and yearly financial statements. All of that data will be needed to know we are setting and looking at Simple Clean Business Strategy. Financial questions needs to be asked to put together the business strategy such as \"Before you seek financing, ask yourself if your business is ready to take on new debt. Do you know exactly what you will use the money for? What would be the consequences if you default?\" (Frontinelle 20152017) Knowing the debt ratio it would tell Simple Clean if it would be a good idea or not to spend more money on getting newer equipment, which could be part of their business plan to get new equipment in so many years. Preferred Timing and Milestone Schedule The preferred timing of and objectives of the business plan create a timeline of how the schedule of milestones should progress without any issues. The preferred timing is like the goals and objectives of the company business plan in order to stand up the company in a timely manner and achieve operations in minimal time (Ernst and Young LLP, 1997). Once these accounts are set up the company can use the funds in these accounts to set up the rest of the infrastructure of the organization. The setting up of these accounts should take less than a week baring any problems. The second stage actions include setting up a P.O. Box, licensing through city and state government agencies, paying rent for a facility to operate from, purchase vehicles to facilitate operations, and computers and software for the management of the organization which should take an estimated time line of one week or less to complete. The third stage of company development can start which includes phone lines to operate BUSINESS PLAN PROJECT 15 the business from, purchase and delivery of specialty cleaning equipment and supplies to facilitate training of employees and operations of Simple Clean and should take a week or less to complete. As soon as Simple Clean has everything in place for the company, the three business heads can complete training to become the initial core training team for all future employees which should take two weeks or less. Advertising, hiring of employees, training of employees, and expansion of the company's customer base. The Gantt Chart provides a visual picture of how the project should progress. It gives a visual indication of what must be first and what projects are on hold till other projects are completed. The Charts was built with reverences from the Mind tools web page (mindtools essential skills for an excellent career. , n.d.). The accompanying task listing is a hybrid of a task list and a chart needed to accurately build a Gantt Chart (Westland, 2013). BUSINESS PLAN PROJECT Contingency Plan for Major Problems or Setbacks 16 BUSINESS PLAN PROJECT 17 \"A contingency is an unexpected event or situation that affects the financial health, professional image, or market share of a company.\" (Duff, N.D.). Simple Clean could face several major problems or setbacks all of which have the potential of causing a negative impact on the business such as not having a very good strategy for target markets, low funding, too much overhead, and manufacturer backorders with cleaning supplies. \"Your target market isn't clearly defined so we try to sell everyone.\" (Chowning 2015-2017). Simple Clean does not look at areas of interest and who they are going to target for their potential clients there could be a major setback. Simple Clean faces low funding and if unable to get those grants, we would have to look at how much we will be able to get from donations from people we know, and be very smart if we get a loan from the bank to get started. An additional problem or setback that Simple Clean could face is too much overhead. Simple Clean will need to have staff members and employees when they get started. Hiring too many people to quickly and not making enough income in return would not allow Simple Clean to grow as they would be paying all of their staff members and not making any money in return. A major problem or setback on the basis of the cleaning provided would be the unavailability of the product. Manufacturer backorders occur from time to time and it is unfortunate for the consumers. Strategic Leadership and Entrepreneurship Leader's Sphere of Influence and Bias The job of the leader is to address the external environment, ensures the team has everything they need to do the job at hand, and sets the standard for all to follow (Reynolds, 2017). If the Leader falters in any way of providing the proper work environment, motivation for success, and mitigating the external environment the organization is doomed to fail. If the leadership team provides this positive and supportive work environment for its employees, they BUSINESS PLAN PROJECT 18 will have a vested interest in Simple Cleans success because they will feel as if they are a vital part of the Simple clean team. The largest potential bias that could face Simple Clean is that aspects of the leaders thinking that their way is the only way of accomplishing the cleaning task, and that their employees cannot provide any incite to a better way. Hurdles The mobile cleaning may be a good idea of a business, although it may be met with challenges (Folbre, N. (1986). Due to advances in technology, calling may become less effective in communication with customers. Therefore, Simple Clean has to go online and get to hear from customers. The government is also a source of anticipated hurdle in mobile cleaning services by making changes concerning and affecting the effectiveness of the business. Competition is threat when the competitor offers better cleaning services than offered by Simple Clean. Leadership Styles In the case of the anticipated business, the leader will have to demonstrate team leadership following the number of people that he will be working with (Obschonka 185). The leader will be better placed to distribute the respective interested parties in different locations with each team being with a leader that will be guiding them on a daily basis hence simplifying the work of the final leader at the end of the day as they will need to report to him at the end of the day to record their daily findings. Servant leadership, on the other hand, is more of creating an environment or rather an atmosphere where the less privileged are provided given an opportunity to do something that they can always count on at the end of the day and get a living out of it at the end of the day (Heinonen 660). Team leadership is the style that works best depending on the situation at hand, targets that were set, and specifications of the individuals who could best do the job at the end of the day. BUSINESS PLAN PROJECT 19 Potential Strengths and Weaknesses The potential strengths to Simple Clean are mobility, technology, and well trained staff members. A strength for Simple Clean is that we are mobile company we come to the customer with our equipment the customer does not come to us we go to them and make sure that their needs are taking care of no matter what the hour might be during the day. Simple Clean technology is the mobile app that the market has not seen before. Simple Clean will have a well trained staff that will allow their staff to grow, but also represent the company in a positive matter. The potential weakness of Simple Clean are lack of funding, target market, and marketing. A frequent mistake that many small business make is underestimating the amount of necessary funding. \"A business owner is intimately aware of how much money is needed to keep the day to day operations running.\" (Horton 2015-2017) Simple Clean could make a budget of what they will need and when they will need it when we are starting up the company, but the concern is there will always be something that will come up that is not planned. The target market could be a weakness for Simple Clean due to the fact that the cleaning market is so big there are so many companies and people that need help with cleaning. Impact, Influence, and Delivery of Results Simple clean will have a simple statement as \"it all starts up top\" we know as the leaders of the simple clan that we have to be good leaders, train, and hold our employees accountable. Employees will be held accountable but know we will not ask them to do anything that we would not do ourselves. That will help gain respect and respect comes results. \"Putting together strong teams that work well is another trait of good leaders. The opposite is also true, if a team is weak it is generally a failure in leadership.\" (Brisk 2017) Simple Clean leadership can influence their BUSINESS PLAN PROJECT 20 employees to be better and in return the company would be better as we would have better results and happier employees. References BUSINESS PLAN PROJECT 21 Bagley, Rebecca. (2013-2017). How to Identify Your Market and Size Up Competitors. Retrieved January 13, 2017 from http://www.forbes.com/sites/rebeccabagley/2013/10/02/how-toidentify-your-market-size-up-competitors/#215d89f62463 Brinckerhoff, P. (1994). How to prepare financial information for your business plan. What key financial information do you need to assure a solid business plan for your new venture?. Nonprofit World, 12(3), 19-21. Brisk, On behalf of Notre Dame Edu. What makes an effective leader (2017). Retrieved February 12, 2017 from https://www.notredameonline.com/resources/leadership-andmanagement/what-makes-an-effective-leader/#.WKDVuvkrLIU Chowning, Kyle., (2015-2017), 10 Way Small Business Struggle & How To Fix Them. Retrieved February 4, 2017 from http://kylechowning.com/10-ways-small-businesses-struggle-fix/ Cleaning Service Business Plan - SWOT Analysis Sample. (2015-2017). Retrieved January 6, 2017 from http://www.profitableventure.com:http://www.profitableventure.com/cleaningbusiness-plan-swot-analysis/ Concept Draw. (2017). SWOT Matrix Template. Retrieved Jan 12, 2017, from ConceptDraw: http://www.conceptdraw.com/How-To-Guide/swot-matrix-template Duff, Victoria. (N.D.), What Is a Business Contingency Plan?. Retrieved February 3, 2017 from http://smallbusiness.chron.com/business-contingency-plan-1081.html Ernst and Young LLP. (1997). harvard.edu. Retrieved Feb 5, 2017 from Outline for a Business Plan A proven approach for entrepreneurs only: http://isites.harvard.edu/fs/docs/icb.topic944195.files/Outline%20for%20a%20business %20plan.pdf BUSINESS PLAN PROJECT 22 Folbre, N. (1986). Cleaning house: New perspectives on households and economic development. Journal of Development Economics, 22(1), 5-40. Fontinelle, Amy. Business Plan: Your Financial Plan (2015-2017). 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Strategic Management Journal, 35(1), 24-47. Knisley, Steve. How Long Does Carpet Last?. (June 28, 2016). Retrieved January 6, 2017 from http://www.wholesalecarpets.net/how-long-does-a-carpet-last/ MaRS Discoery District. (2009, Dec 6). Marketing strategy for startup success: Identifying and Understanding Your Target Customer and Market Segments. (M. D. District, Producer, & BUSINESS PLAN PROJECT 23 MaRS Discoery District) Retrieved Jan 11, 1017, from MaRS Library: https://www.marsdd.com/mars-library/marketing-strategy-for-startup-successidentifying-and-understanding-your-target-customer-and-market-segments/ Mindtools Essential Skills for an Excellent Career. (n.d.). Retrieved Feb 3, 2017 from Gantt Charts Planning and scheduling team projects: https://www.mindtools.com/pages/articleewPPM_03.htm Obschonka, Martin, Rainer K. Silbereisen, and Eva SchmittRodermund. 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