Create a WH Framework chart, similar to Exhibit 2.1. Refer to L'Oreal's core values and the primary values in Exhibit 2.3 to determine the guidelines to include in the WH Framework.
Exhibit 2-2 The WH Process of Ethical Decision Making 1. W-WHO (Stakeholders): Consumers Owners or investors Management Employees Community Future generations 2. H-HOW (Guidelines): Public disclosure Universalization Golden RuleExhibit 2-3 Primary Values and Business Ethics VALUE ALTERNATIVE MEANINGS Freedom 1. To act without restriction from rules imposed by others 2. To possess the capacity or resources to act as one wishes 3. To escape the cares and demands of this world entirely Security 1. To possess a large-enough supply of goods and services to meet basic needs 2. To be safe from those wishing to interfere with your property rights 3. To achieve the psychological condition of self-confidence to such an extent that risks are welcome Justice 1. To receive the products of your labor 2. To treat all humans identically, regardless of race, class, gender, age, and sexual preference 3. To provide resources in proportion to need 4. To possess anything that someone else is willing to grant you Efficiency 1. To maximize the amount of wealth in society 2. To get the most from a particular output 3. To minimize costsThe Golden Rule. The idea that we should interact with other people in a manner consistent with the way we would like them to interact with us has deep historical roots. Both Confucius and Aristotle suggested versions of ' that identical guideline. One scholar has identied six ways the Golden Rule can be interpreted: 1. Do to others as you want them to gratify you. 2. Be considerate of others' feelings as you want them to be considerate of yours. 3. Treat others as persons of rational dignity like you. 4. Extend brotherly or sisterly love to others, as you would want them to do to you. 5. Treat others according to moral insight. as you would have others treat you. 6. Do to others as God wants you to do to them. Another way to think of the public disclosure test is to view it as a ray of sunlight that makes our actions visible. rather than obscured. As Exhibit 2-5 suggests, the issue of transparency of behavior is often seen as a method of improving ethical behavior. The public disclosure test is sometimes called the \"television test." for it requires us to imagine that our actions are being broadcast on national television. The premise behind the public disclosure test is that ethics is hard work, labor that we might avoid if we did not have frequent reminders that we live in a community. As a member of a community, our selfconcept is tied, at least in part, to 110w that community perceives us. Universalization Test. A third general guideline shares with the other two a focus on the \"other\"the stakeholders whom our actions affect. Before we act, the universalization test asks us to consider what the world would be like were our decision copied by everyone else. Applying the universalization test causes us to wonder aloud: \"Is what I am about to do the kind of action that, were others Iojbffow my example, makes the world a better place for me and those I love?\" Apply the universalization test to the Case Nugget on the previous page to get a sense of how valuable it is as an ethical guide. Page 2
