Create an External Factor Evaluation (EFE) Matrix for the selected company. Please be sure to conduct research and follow the required steps as described in your textbook and other resources provided for this activity. The external factors that you include in your EFE matrix must be directly related to social, cultural, demographic, and environmental forces/variables. After creating your EFE matrix for the company of interest, provide a analysis to address some alternative strategic decisions and actions that you might consider based on the output of your matrix.