Create an IFE for Applebees using the form on the next page. You will use six factors for each area (for strengths and for weaknesses). Once you have determined your values and completed the calculations, please thoroughly discuss the following:

Choose two of your strengths factors and two of your weaknesses factors that you believe makes the most significant impact and thoroughly explain the rationale on why you believe that is the case.

Using the two strengths and the two weaknesses from the previous question, thoroughly explain how you decided on the weight and rating.

Describe your weighted score and detail what it mean in regards to the companys strategic position.

What do you recommend this company to do to improve?

Please make sure you follow the instructions from the textbook to ensure you complete this assignment properly. Remember that you are working with strengths and weaknesses, thus make sure you place the correct value in the cells. Significant points will be deducted for not following the textbook instructions or missing any component of the four questions listed above.