Create an incentive and recognition program for your employees based on the descriptions above. Be sure to include information regarding the generational differences as well as performance differences. You may have an overall incentive/recognition program, specific incentives to job roles, or individual. This is your opportunity to be creative with what you have learned. The following elements must be included:

The rationale for your choices

The budget needed

Timeframe of implementation and ongoing program

Expected results and how you will measure

Discussion of differences among the generations

Background Information: According to First Research, there are about 86,000 salons across the US that provide hair care. Of these, 95% are beauty salons, and 5% are Barber Shops. The combined revenue of all hair establishments is $20 billion, so it is a large industry. Shear Beauty Now is a top player in the industry with over 5000 locations, all franchised. There are a total of 450 franchisees of various sizes. For this case study, you are a franchisee with 3 salons located in a small Midwestern town with low unemployment. You are near a larger town where you are able to source talent due to a professional beauty school. Here are some other related facts: - The industry is outpacing the economy in annual growth - Hair coloring, particularly men's hair coloring, is the strongest growth sector - Retail is an important revenue generator in your stores, earning 20% of all profits Service Provided: Hair care including cuts, color, updos, perms, and the latest trends Motive for Franchise System: Founded by a professional hair stylist who wanted to ensure that the latest trends were offered to her clients. She had worked at a salon that would not move forward with anything that was new and forward-thinking. She wanted to ensure her clients had the latest and greatest offerings, so she started her own salon. After five successful years, she began franchising her model, growing to 5000 salons in 15 years. Type of franchise: Business format - branding and standards provided by franchisor. Contractual payments to franchisor: Fixed initial fee, 5% royalty on all revenues, and 3% advertising rate also required. Support services provided to units: Branding, logo, intranet, website, other publicity, administration system, benchmarking, initial training, advisory support/coaching, and knowledge sharing/development for new trends. Level of standardized operating instructions in the franchise: fixed service model, standardized look and feel of salon, and standardized dress for stylists. The Team The stylists in this salon are almost all high performers who prefer to work autonomously. Here is a description of your team: - Megan, age 28: She is one of the best stylists in the salon. Her cuts have been featured in local magazines. However, lately, she has had several complaints that she is always running late and does not even apologize and is apathetic with her appointment book. Her energy has been low and you as the franchisee are concerned that this high talent may be looking elsewhere. - Bill, age 23: He is brand new and so eager to make a difference but has very few customers. He still has work to do on his technique and cuts. He watches others but is fresh out of beauty school and while the clients enjoy his personality, you are hearing that their hair services are not up to your high quality. - Leah (age 42) is your star. She is motivated and always in a great mood. Her customers are the most loyal due to her expertise in coloring. She is always looking forward to helping you in whatever capacity you need. Just seeing her at work brings you great comfort and joy. - Kyle (age 57) has been with you for about three years. His style work is just barely acceptable, and he is not growing new clients. He does not seem to care that his client base has stalled and is not willing to do anything to gain new clients. - Lucas (age 33) loves styling and coloring hair. He is good at it and excited to come to work. His clients love him and so do you. - Amy (age 45) is passionate about her work, but still struggles with keeping up with the most recent trends. Her cuts are a bit old-school, and her clients are asking for more. She wants to get better but is unsure of how to proceed. - Ethan (age 29) is your retail manager. He is always keeping your stock up to date and looking for the most effective products. Customers love his engaging personality, and you credit him with your robust retail sales volume. - You have two receptionists: - Julie (age 19) - she is polite and efficient. She gets the job done, though not overly friendly with your clients. - Doug (age 22) - is over-the-top friendly and personable with your clients. They love him. He is also extremely efficient and does perfect work. - Laurie (age 32) is your nail technician. She only wants to work 4 days, and 6 hours each day. She is very proficient, and her calendar is full, but she refuses to work an extra hour. She is not the friendliest, but her work keeps her customers loyal. Background Information: According to First Research, there are about 86,000 salons across the US that provide hair care. Of these, 95% are beauty salons, and 5% are Barber Shops. The combined revenue of all hair establishments is $20 billion, so it is a large industry. Shear Beauty Now is a top player in the industry with over 5000 locations, all franchised. There are a total of 450 franchisees of various sizes. For this case study, you are a franchisee with 3 salons located in a small Midwestern town with low unemployment. You are near a larger town where you are able to source talent due to a professional beauty school. Here are some other related facts: - The industry is outpacing the economy in annual growth - Hair coloring, particularly men's hair coloring, is the strongest growth sector - Retail is an important revenue generator in your stores, earning 20% of all profits Service Provided: Hair care including cuts, color, updos, perms, and the latest trends Motive for Franchise System: Founded by a professional hair stylist who wanted to ensure that the latest trends were offered to her clients. She had worked at a salon that would not move forward with anything that was new and forward-thinking. She wanted to ensure her clients had the latest and greatest offerings, so she started her own salon. After five successful years, she began franchising her model, growing to 5000 salons in 15 years. Type of franchise: Business format - branding and standards provided by franchisor. Contractual payments to franchisor: Fixed initial fee, 5% royalty on all revenues, and 3% advertising rate also required. Support services provided to units: Branding, logo, intranet, website, other publicity, administration system, benchmarking, initial training, advisory support/coaching, and knowledge sharing/development for new trends. Level of standardized operating instructions in the franchise: fixed service model, standardized look and feel of salon, and standardized dress for stylists. The Team The stylists in this salon are almost all high performers who prefer to work autonomously. Here is a description of your team: - Megan, age 28: She is one of the best stylists in the salon. Her cuts have been featured in local magazines. However, lately, she has had several complaints that she is always running late and does not even apologize and is apathetic with her appointment book. Her energy has been low and you as the franchisee are concerned that this high talent may be looking elsewhere. - Bill, age 23: He is brand new and so eager to make a difference but has very few customers. He still has work to do on his technique and cuts. He watches others but is fresh out of beauty school and while the clients enjoy his personality, you are hearing that their hair services are not up to your high quality. - Leah (age 42) is your star. She is motivated and always in a great mood. Her customers are the most loyal due to her expertise in coloring. She is always looking forward to helping you in whatever capacity you need. Just seeing her at work brings you great comfort and joy. - Kyle (age 57) has been with you for about three years. His style work is just barely acceptable, and he is not growing new clients. He does not seem to care that his client base has stalled and is not willing to do anything to gain new clients. - Lucas (age 33) loves styling and coloring hair. He is good at it and excited to come to work. His clients love him and so do you. - Amy (age 45) is passionate about her work, but still struggles with keeping up with the most recent trends. Her cuts are a bit old-school, and her clients are asking for more. She wants to get better but is unsure of how to proceed. - Ethan (age 29) is your retail manager. He is always keeping your stock up to date and looking for the most effective products. Customers love his engaging personality, and you credit him with your robust retail sales volume. - You have two receptionists: - Julie (age 19) - she is polite and efficient. She gets the job done, though not overly friendly with your clients. - Doug (age 22) - is over-the-top friendly and personable with your clients. They love him. He is also extremely efficient and does perfect work. - Laurie (age 32) is your nail technician. She only wants to work 4 days, and 6 hours each day. She is very proficient, and her calendar is full, but she refuses to work an extra hour. She is not the friendliest, but her work keeps her customers loyal