Create n executive summary of a recent strategic alliance that failed to achieve its stated goals. house one of the following:

1) Target and Neiman Marcus collaboration (2013), failed because they attract two different types of consumers -Target, quality products at an affordable price. Neiman Marcus is strictly a luxury brand.

2) Time Warner and AOL - One of the worst mergers of all time, hundreds of billions of dollars in value loss, cultural incompatibility.