Create RFP to help the Atlanta Hawks selects a NFC payment system
Groups 7 and 8: Create an RFP to help the Atlanta Hawks select a NFC Payment System you might hold a future technological innovation in your hand right now if you attended an Atlanta basketball game during th poster. The selected content was then downloaded to The Atlanta hawks distrib ing the 2006-2007 season. distributed some 250 Nokia 3220 the cell phone. Player animations were free, but other phones to season tickets holders who also have Chase content such as ring tones cost about $2 to $3 each, Visa cards and are Cingular Wireless subscribers. with the billing being handled by Cingular. Near field communication is a technology endorsed The phones are NFC-enabled. NFC, or near field by just about every mobile network operator. Further, communication, is a wireless transmission technology most payment service providers (e.g., banks, credit being developed primarily for cell phones to support card issuers, debit card issuers, and prepaid card issu- mobile commerce (m-commerce) and other cell phone ers) have also endorsed NFC as the short-range com- activities. NFC-unlike other wireless technologies munications media of the future for mobile phones. such as Bluetooth and Wifi, which use radio waves for Big companies like Motorola and MasterCard are communication-works on magnetic field induction. among the many endorsing the use of NFC. Atlanta Hawk season ticket holders lucky enough to The goal is to allow you to keep your account and be given one of these phones could use them for many card information on your cell phone. Most people now purposes including have cell phones and carry them with them wherever Buying food, drinks, merchandise, and other they go. In the case of bank and credit card accounts, concessions the e-wallet software interacts with very little private . Downloading player animations, ring tones, and financial information stored on the cell phone. The cell wallpaper (of the Atlanta Hawks team, of course) phone typically contains only an account number. The e-wallet software uses that account number to connect For buying merchandise, the phones contained elec- to the issuer's infrastructure via the cell phone network. tronic wallet (e-wallet) software that acted as an inter- On the back end on the issuer's side, account informa- mediary between the concession reader device that tion is accessed and updated. The only communication contained the total for the purchase amount and the back to the e-wallet software on the cell phone is that user's Chase Visa card. Without fumbling around to the transaction was either successful or denied. find cash or a credit card, the user simply waved his When fully implemented, NFC-enabled financial or her phone within four centimetres of the reader transactions via your cell phone will enable you to device. The person's Chase Visa account was then auto- buy a variety of goods and services. Some of these matically charged the appropriate amount. This is quite purchases can be extremely small (called micropay- similar to how RFID works, which we covered in this ments), even less than $1. These types of purchases will chapter. However, unlike many RFID implementations, be extremely fast, enabling retailers to move people which require you to carry a special RFID-enabled card more quickly through lines. or other device, NFC technology is embedded into your You will probably even be able to buy some types cell phone, something that most people carry around of merchandise, store it on your cell phone, and save with them all the time. it for later "consumption" or use. For example, at a For downloading content to the cell phone, the movie theatre you could buy tickets early in the day Atlanta Hawks created 60 smart posters. These smart for an evening show time and save them on your cell posters-although seemingly just paper posters on the phone. When you get to the movie theatre in the eve- wall-contained electronic content such as ring tones ning, you could walk directly through the line where and images. Using the phone, a season ticket holder tickets are taken, stopping only long enough for a could select the content he or she wanted, and then- reader device to determine that your cell phone ha: again-wave the phone within four centimetres of the the appropriate tickets. 21, 22 CS Scanned with CamScanner
