Create your own three kinds of customers AND ASSIGN A HEDGED PRODUCT Each would have a defining characteristic using any of the following segmentation variables Demographic variables Geographic variables Age Occupation Region State size Gender Family size Urban, suburban, > Market density Race > Family life cycle rural Climate Ethnicity Religion City size Terrain >Income Social class County size Education Psychographic variables Behavioristic variables > Personality attributes Volume usage Motives End use Lifestyles Benefit expectations > Brand loyalty Price sensitivity