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Create your report in a Word document to cover at least these points: Highlights of your assigned Region's target markets and strategies as they evolved
Create your report in a Word document to cover at least these points:
Highlights of your assigned Region's target markets and strategies as they evolved throughout the simulation ie the generic
corporate strategy followed, markets served, product offerings, competition, and subsequent modifications
How did you change your strategy to meet market preferences in your Region?
How did you respond to competitive pressures in your Region?
Show how some specific strategic choices you made for your Region eg markets served, product performance and quality,
sales promotions, discounts, advertising expenditures, number of models, number of retailers, etc. affected your market results?
How you left the company positioned for the future in that Region ie what are the strengths and weaknesses of your
company going forward
Your firm's performance objectives on the key dimensions that you were being monitored ie earnings per share, returnon
equity investment, stock price, credit rating, and image rating and actual performance as they evolved throughout the simulation
ie original and revised objectives and performance
Key success factors in GloBus ie if you were to coach a future student, what would you specifically recommend himher to
do to attain a strong market position in the Region you managed please avoid generalities
Important "takeaways" from the simulation experience ie be specific regarding what you learned, both in terms of hard skills
and soft skills, AND how these lessons might impact your professional career please avoid generalities
Note: You need to do an indepth analysis of every point. It must be supported by the highlights of the analyses of the results you
developed for your assigned territory throughout the official simulation periods. Please attach those analyses of results at the
end of your Word document or as a separate Excel file.
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