Create_a complete_and organized speech that follows the following outline: (3 to 5 minutes in length)

Part 1- Introduction

• Background: Start by discussing the importance of understanding implicit cognition. This could include its role in shaping our attitudes, beliefs, and behaviors, and how it influences our interactions and decisions in social contexts.
• Purpose: Introduce the Implicit Association Test (IAT) as a tool designed to measure implicit cognition1. Explain that, unlike explicit attitudes that people can self-report, implicit attitudes may operate outside of our awareness, hence the need for a tool like the IAT.

Part 2- Rationale

• Need for Measurement: Discuss the challenges in measuring implicit attitudes. Highlight the limitations of self-report methods, such as social desirability bias and lack of introspective access to certain mental processes.
• IAT Advantages: Highlight the benefits of using IAT, such as its ability to tap into automatic associations that people may not be consciously aware of or willing to report.

Part 3- Present Study

• Objective: Describe the goal of the study, which is to validate the effectiveness of the IAT in measuring individual differences in implicit cognition. This could involve testing its sensitivity to both universal evaluative differences and individual differences in evaluative associations.

Part 4- Methods

• Participants: Provide details about the study participants, such as their number, demographic characteristics, and how they were recruited.
• Procedure: Describe the steps involved in administering the IAT, including the types of tasks participants had to perform and the nature of the stimuli used.

Part 5- Results

• Findings: Summarize the key results of the study. This could include findings on how performance on the IAT was influenced by the strength of associations between concepts and attributes, and how the IAT was sensitive to both near-universal evaluative differences and individual differences in evaluative associations.

Part 6- Discussion

• Implications: Discuss the implications of the findings for future research and practical applications. This could involve discussing how the IAT could be used in various fields such as social psychology, marketing, or clinical psychology.
• Limitations: Acknowledge any limitations of the study, such as potential biases, methodological issues, or generalizability of the findings. Suggest areas for further research to address these limitations.