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creates a seamless cross-channel buying experience that integrates in-store, online, and mobile sh Shopper marketing Test Marketing Omni-channel retailing Online marketing Consolidation marketing
creates a seamless cross-channel buying experience that integrates in-store, online, and mobile sh Shopper marketing Test Marketing Omni-channel retailing Online marketing Consolidation marketing
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
