Creating a Campaign Create a marketing campaign that you will promote through social media. Your campaign needs to be based around a specific goal. For example, your goal could be to create brand awareness. Identify what your main goal is. 2. Once you decide on your goal, decide how long your campaign will run. Will it be two weeks, one month, or longer? 3. Select three social media channels. How are you going to launch a coordinated campaign in slightly different ways on each platform? 4. State how you will measure the success of your campaign on each platform