Creating a comprehensive marketing strategy for IKWEKWEZI FM requires careful planning and strategic implementation. Here is a proposed plan that considers the various aspects of the radio station's operations and its target audience.

The request is for a comprehensive marketing strategy on a Powerpoint Presentation to be developed focusing on the following:

1. Add competitive landscape
2. Marketing communication strategy and tactics
3. Marketing Approach
4. Customer relationship marketing tool
5. Action plans with deliverables, objectives and timing (April 2024 to march 2025)

Please also expand on the following:

BRAND TTL CAMPAIGNS

IKWEKWEZI FM should develop through-the-line (TTL) campaigns to promote its brand and to reach its target audience. TTL campaigns involve using a variety of marketing channels, such as traditional advertising, digital marketing, and public relations.

(Kindly include specific Above the line Campaigns, Through the line and below the campaigns(activations)that can be implemented with financial crunch the SABC is currently experiencing with Marketing Budget Cuts).

DIGITAL CAMPAIGNS

IKWEKWEZI FM should invest in digital campaigns to reach its target audience. The station could run digital ads on social media, search engines, and other websites. IKWEKWEZI FM could also use email marketing and social media marketing to reach its target audience.

(Kindly expand specific campaigns in within the evolving digital landscape in the broadcasting space for examples podcast and all social media platforms. What can IKWEKWEZI leverage on that our competitors are excelling on in this landscape)

ALTERNATIVE REVENUE

IKWEKWEZI FM could explore alternative revenue streams to increase its revenue. The station could sell merchandise, offer event sponsorship opportunities, and generate revenue

(Kindly give specific examples of the merchandise that can be sold, examples of the sponsorship opportunities)