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Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is achieved through A) brand awareness. B) the
Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is achieved through A) brand awareness. B) the marketing mix. C) demographic analysi
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Management
Authors: Richard L. Daft
12th edition
978-1118582695, 1118582691, 9781118801277, 111880127X, 978-1285861982
