Creating a Strategic Marketing Process in 5 Steps

Step 1: Define your mission, goals and values

Step 2: Analyze your industry positioning: Competitor analysis

Step 3: Establish marketing tactics.

Step 4: Implement your strategic marketing plan.

Step 5: Measuring success, revising your marketing plan and repeat.

Answer the following question: Considering all of the of the Strategic Marketing Process steps, what step or steps would you add to better support the main elements of the consumer-focused marketing planning process, including the main tools used to analyze the market situation in which the company operates. Include in your argument references to PEST/PESTLE/PESTELE analysis and SWOT