Creating and Managing Supplier Relationships Relational Supplier Payoffs Some distributors continuously search out new suppliers to find better pricing and margins for their firm; whereas others believe they will add value to their firm by developing a more integrative relationship with certain key suppliers. The graph below shows the results of a comprehensive study where the integrative relational approach to treating suppliers significantly increases key performance metrics as compared to when the relationship is more transactional (i.e., less integrative) in nature. 1) Based on the information in Module 4 / Chapter 4 about the strongest relationships between suppliers and distributors, what are examples of behaviors that would be expected in this study's "integrative relational" approach? 2) Why would this type of relationship between a supplier and distributor also improve customer performance metrics, such as Customer Retention or Customer Satisfaction? FIGURE 2. Differfomance Outcomes be thang Configuntions Soute Linger, Adan, Jeanne En Raa, and stoneConfigur The Mix of Purchasing Practions to Chose for Your Soya (W126 Came