Creativity can happen at the most inopportune times. For example, some people dream of creative ideas or even have the "ah-ha" moment while exercising. This is an example of which step in the creative process? A. Brainfag B. Illumination C. Incubation D. Evaluation E. Ideation Which of the following is NOT a type of customer-focused selling premise? A. Promise B. Unique selling proposition C. Positioning D. Reason why E. Benefit