CREDIBILITY AND COMMITMENT A critical factor in gaining credibility is making sure your organization appears strong on all fronts. In the current scenario, making credible threats or promises is critical if you are to influence GN-Tech's strategy. To do so effectively, you must make sure that your competitors perceive no weaknesses with your organization, which is why you want to clear up all existing problems before engaging with GN-Tech directly. Mark the appropriate category column for each threat. CREDIBLE NOT CREDIBLE THREAT THREAT A multinational retail corporation that has just come out of a second round of bankruptcy in the last five years announces that it is targeting expansion into its biggest competitors' locations. A local pizza restaurant that has been in business for 10 years announces that it is going to create a new pasta menu to compete with a new Italian restaurant that has just opened across the street. A hugely successful computer software company decides that it is going to start competing aggressively in the market for electric cars. A car dealership with locations across five states tells competing dealerships that it is going to start advertising a price guarantee that will undercut any price by 10%