CREDIT UNION With more than $1 billion in assets, Spokane Teachers Credit Union is a large, full-service organization serving 80,000 members through 13 branch locations. It employs 350 people. As the membership grew, the ability to service members effectively dwindled. STCU, being a progressive institution, dramatically changed and improved its service mechanism through its data warehouse as the analytical engine behind an in-house frontend. This "Conversation Engine" Solution enables each member's individual portfolio of services and behaviors to be analyzed and specific opportunities identified. The simplicity 552 REAL-WORLD EXAMPLES OF BEST PRACTICES of the tool produced widespread adoption in the company resulting in a service revolution for STCU How are they applying Data Warehouse and Business Intelligence technologies